South Coast Productions was the brain child of Dave Asher. Dave a native Southlander had grown up in rural Southland in the small settlement of Pukarau. His father was the local baker. Dave has met many characters as he grew up , moving to Bluff and working there as an Engineer. He and Dawn then moved to Riverton where they set up Engineering business, Riverton Engineering. Here again he met many fishermen , bushmen,farmers and real life characters, and the desire to record their stories saw the birth of South Coast Productions with local fisherman Karl Svenson. Dave had done time with 8mm film but was now in the era of U-matic and large Porta Pacs! They were to produce five titles prior to 2000, Westland Muster, Saxtons Country, Fishermen of the Fiords , Catlins Country and No Place For People and epic adventure in itself taking a crew to the sub-antartic Auckland Islands – including their own helicopter.
In 2000 Dave McCarlie from Te Anau joined up as Karl moved on and the start of computerized editing arrived and a move form umatic and SVHS to Betacam SP format. The first major collaboration was the Venison Hunters.This title was made available through the generous collaboration of Mike Bennett who wrote the book of the same name and took 2 years to get to the screen, and a foray into real time computer based editing.It was a topic that generated a huge amount of interest and provided a great platform for the next 2 stories, Good Keen Men and the Last Great Adventure which together covered a period of history from the introduction of deer for sport to the development of the netgun, live capture and the establishment of deer farming in New Zealand.